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    Home»News»The Future of Deepfakes and the Decline of Reality (With Hany Farid)
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    The Future of Deepfakes and the Decline of Reality (With Hany Farid)

    adminBy adminAugust 17, 2026No Comments2 Mins Read
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    I think we’re pretty good at telling the difference between an AI generated image and a real photograph, but when I need help I call Hany Farid. 

    Farid is the cofounder of GetReal, a company that specializes in detecting deepfakes and other AI-generated images, and is the developer of PhotoDNA, a perceptual hashing algorithm that helps companies automatically detect and remove some of the worst images that exist online, and that is now being used by every serious internet platform in the world. 

    We started talking to Hany regularly in 2017, when Sam first reported on deepfakes. As that technology evolved and changed how we perceive reality, so have our conversations. I wanted to talk to him today on the podcast so you could hear of those conversations, and so that Hany and I could zoom out, reflect on the past few years, and speculate about where we might be headed. 

    404 Media is a journalist-founded company and needs your support. To subscribe, go to 404media.co. As well as bonus content every single week, subscribers get access to additional episodes where we respond to their best comments. Subscribers also get early access to our interview series. Gain access to that content at 404media.co.



    Listen to the weekly podcast on Apple Podcasts, Spotify, or YouTube. 

    Become a paid subscriber for early access to these interview episodes and to power our journalism. If you become a paid subscriber, check your inbox for an email from our podcast host Transistor for a link to the subscribers-only version! You can also add that subscribers feed to your podcast app of choice and never miss an episode that way. The email should also contain the subscribers-only unlisted YouTube link for the extended video version too. It will also be in the show notes in your podcast player.

    About the author

    Emanuel Maiberg is interested in little known communities and processes that shape technology, troublemakers, and petty beefs. Email him at emanuel@404media.co

    More from Emanuel Maiberg

    Emanuel Maiberg



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